Break the Taboo – Case Study

Breaking the Taboo  – War on Drugs was the first feature documentary to be launched on YouTube. Supported by the Google owned platform, and with a strategic campaign of teasers and supporting video content, the film has become a symbol of belief that an alternative to the War on Drugs can be found.
This case study was put together by Paul Pritchett-Brown as a tool for the films production company Sundog Pictures to showcase not only the film itself, but how it’s success lay at their successful use of social media, print and digital journalism, Q and A’s and good old celebrity endorsements.


Project Details

Client : Sundog Pictures
Date : 03/09/2014
Skills : Editor, Director, Graphics/Imagery
Address : http://www.sundogpictures.com

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